9 Unique Web Design Trends to Focus on in 2021
Every year brings a new trend in the web design industry. This year is no different. In 2021, a creative theme has emerged in the web design trends. Now, the focus is directed towards the amalgamation of digital and mundane elements to create a striking contrast.
If you are in search of the top fifteen website design trends of 2021, continue reading.
Trend # 1: The use of retro fonts
Trends always make a comeback with a degree of elevation. This year, this revival was observed with the use of fonts. In 2021, the website designs feature vintage typography, which is augmented by pairing them up with more modern elements. However, despite relying on vintage fonts, web designers make sure that everything on the website is readable.
Trend # 2: Getting creative with parallax scroll effects
Although parallax scroll effects have been readily used in the web design industry, this year, web designers are getting creative with this feature.
Parallax scroll animations include movement, however, if they are subtly integrated into the design, an interactive element can be added to enhance the user experience. With that said, there are certain things web developers consider while using this feature:
Parallax effects should not divert attention from important information displayed on the website.
These features should not interfere with the user’s interaction with the website.
The number of parallax effects featured on the website should be limited.
The effects should only be placed on a small area dedicated to the screen.
The users should be provided with the opportunity to turn off the parallax effects.
Trend # 3: Horizontal scrolling options
Web designers have further introduced horizontal scrolling options to streamline navigation. Horizontal scrolling is vastly used for images and videos instead of text-based content. This feature is integrated with alternative navigation options to facilitate a better user experience. Additionally, web designers also integrate visual cues to assist users to discover content.
Trend # 4: Adding a touch of reality with 3D visuals
As screens with better resolution have been created, the use of 3D visuals on websites has become relatively common. This year, the integration of 3D visuals can enhance the user experience by making the website more visually aesthetic.
Trend #5: Infusing Interactivity with Augmented Reality (AR)
Websites now provide users with a deeply immersive experience using augmented reality (AR). Using AR features has become relatively easier for website designers, as users can make use of the new technology, such as the WebXR API. Considering this, 2021 is expected to see several websites infused with AR elements.
Trend #6: Straying from perfection
If 2021 has taught something, it is that perfection is overrated. As a result, one of the new trends in web design is the use of imperfect features and designs to showcase the brand’s personality. Now, designers are using grainy textures, animations, and other rough elements to add imperfections that still look astonishing.
Trend #7: Using subdued colors
A calmer color palette is another trend in 2021’s web design industry. Now, websites feature neutral colors, which are complemented with darker shades. With a muted background, designers have more leverage to use animations and imagery that is appealing to the eye. Moreover, the juxtaposition in the use of colors further adds to the contemporary design aesthetic.
Trend # 8: The creation of personalized designs
User experience is one of the most influential ranking factors in Search Engine Optimization
Web design practices tend to use algorithms that aim to create a user-centered experience. Therefore, web developers are now creating personalized designs, which are tailored to meet the requirements of the target users. The right web development company can create a website that features a color story that appeals to the customer demographic, while still maintaining the standard requirements of web designing in Pakistan.
Trend # 9: Creating an interactive experience with scrolly telling
Users love a good story! In today’s day and age, customers tend to prefer websites that use imagery, videos, and story-telling experiences. As a result, scroll telling has become another popular approach in the art of web design.
Scrollytelling refers to the idea of telling a visual story that invites the user to interact with the website. However, while this technique is influential, it can also cause damage when it is not appropriately used.
Considering this, web designers limit the motion to a small area on the screen to make it more appropriate for a website. Additionally, interaction features, such as play/pause buttons are also added to facilitate user exchange.
Professional designers also ensure that the story is not a distraction from the website’s ultimate goal.
Web design trends change rapidly each year. Designers aim to create streamlined solutions that are not only aesthetic but also functional. The aforementioned trends are dominating the web design industry in 2021. Therefore, if you plan on getting a website created for your business, you can request the integration of these features!